![]() ![]() It has started a revolution and prompted people to go out on the streets and oust the man in the Palace drenched in red.Īs people marched and rallied across the country, they carried a color that symbolized democracy - yellow. This assassination then turned out to be one of the most historical events in the Philippines. But, in 1983, as Aquino landed back in Manila from Boston, an assassination attack turned into bloodshed. Yet, a rising contender in the person of Benigno “Ninoy” Aquino was folding arms to face the dictator. Winning the presidential elections, Marcos began ‘painting the town red.’ With over two decades of a tight chokehold over the Philippines’ commands, the reds took over, and the blue party has lost its shine. He changed his colors from blue to red when he failed to win the Liberal Party’s favor. Marcos was elected in 1965 that we got to see the louder support in the machinery of using colors in politics. This transition has started the colors in politics and the seesaw for leadership between the blue and the red. While after the founding of the Liberal Party that stemmed from Nacionalista in 1946, they have painted their mantles blue. The Nacionalista Party, the Philippines’ and Southeast Asia’s oldest political party founded in 1907, carried this color. However, before all the political colors emerged, the Philippines held only a single color regarding politics - red. ![]() Just as we associate a specific color to a brand, some predominant political colors here in the Philippines, such as red, yellow, pink, and orange, also have their corresponding influence that reminds and connects the people to a particular party or person. These strategies help electoral candidates establish a distinct image to the public, which allows them to deliver a message, leave an impression, and integrate a brand recall and recognition.Īs we identify a red soda can to Coca-Cola, a big yellow “M” as McDonald’s, and a purple chocolate wrapper for a Cadbury, the impact of color on branding and marketing becomes more distinguished. Therefore, it is vital to work on your publicity and brand if you are a politician.īranding can often be hand signs, campaign slogans, jingles, logos, skits, and sometimes even mascots in the political scene. People are more likely to vote for a candidate if they are familiar with them. Knowing how to sell yourself to the masses is one of the keys to garnering higher votes. Political color as a form of (political) branding With the heated bantering that happens among each candidate’s supporters especially online, let us discover when this ‘color war’ started and how relevant it is in a candidate’s campaign. This year’s election is no exception to this culture. Political branding propaganda is not something that is out of the ordinary, and the same goes with having political colors worn like badges and waved as flags. Clearly, this shows how one color can be the brand of a single party or person and can significantly form an association between them. “Dilawan ka! Yellowtard!”, “Red? Ahh, siguro ay Marcos o DDS ‘to”, “Ano kayo, Kakam-Pink?”, and “Orange? ERAP Para sa Mahirap!” are some of the typical rebuttals and statements that the public hears during the height of election campaigns here in the Philippines.
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